Mallika Sherawat wasn’t hot enough for the promotion of the upcoming comedy film Double Dhamaal, there are steamy hot jalebis too to woo the crowds.

We hear that Mallika Sherawat will be distributing the mouth-watering jalebis to her fans during the coming weekend to mark the launch of her item song “Jalebi Bai” in Double Dhamaal, starring Sanjay Dutt, Arshad Warsi, Ritesh Deshkukh and Aashish Chaudhary. Mallika is the film’s leading lady.

The marketing and creative team of Double Dhamaal has come up with this unique promotional idea. The inspiration, however, came from the film’s sets.

During the shoot of the song, director Indra Kumar would order about 25 kgs of jalebis for the crew. Everyone, including the diet conscious Mallika Sherawat, used to have a bite.